Despite the active development of online marketing, demand for outdoor advertising remains high. The field continues to progress, embracing digital technology just like other marketing segments. Dynamic, user-friendly digital advertisements are now replacing static billboards. These changes are undeniable in big-city downtowns, where both car and pedestrian traffic reach incredibly high levels.
Outdoor digital kiosks are in high demand because they offer obvious benefits. This article will explore the main reasons to choose digital outdoor kiosks for your advertising campaigns.
1. Unmatched Flexibility and User-Friendly Management
Outdoor digital kiosks are inherently user-friendly. The signage lets companies change content layouts remotely, eliminating the need to print new banners. Furthermore, with digital kiosks on every corner, they enjoy high user popularity, which leads to higher ad conversion rates.
2. Powerful Data and Advanced Audience Analytics
After investing in a campaign, every business owner wants to know if it is working. While analytics for regular billboards pose a challenge, digital kiosks offer a better solution. Standard people surveys cannot deliver results as quickly as built-in Wi-Fi analytics. This technology involves installing unique trackers that automatically count the number of people who pass by the advertising. The system carries out this process by reading the MAC address of nearby smartphones. Using this technology, you can also discover the gender, age, residence, and interests of people viewing the signage. This collected data enables you to make your ads more targeted.
3. Seamless Omni-Channel Advertising Integration
Specialized software for outdoor digital kiosks makes managing campaigns effortless. Moreover, this software often enables Omni-Channel Advertising, which means you can run ads on different platforms simultaneously. Omni-channel ads make your message more memorable. When people frequently encounter a company’s advertising, it increases brand awareness and expands audience reach. This approach allows businesses to attract people with different media consumption habits. For instance, you can run advertising on outdoor digital kiosks, phone charging kiosks, and information kiosks at the same time to reach more customers.
4. Drive Engagement with QR Codes and Personalized Offers
Some software allows outdoor digital kiosks to read QR codes and provide customers with personalized discounts. By scanning these codes, customers can view their purchase history and check for any additional discounts. This strategy increases customer loyalty and sales—the primary goal of any advertisement.
5. High-Impact Ad Placement on Specialized Kiosks
Phone Charging Kiosks: A Captive Audience
Placing your ads on phone charging kiosks makes them more memorable and helpful. These kiosks can broadcast attractive promotions while customers wait for their phones to charge. Although advertisers have just begun using phone charging kiosks, they constantly attract audience attention. Moreover, watching ads during the wait helps people learn about your product, turning monotonous waiting into an engaging experience.
Digital Information Kiosks: An Intent-Driven Audience
Digital information kiosks also provide an excellent platform for your ads. They attract an audience that is more likely to make a purchase, as people use them specifically to find information. This is different from other kiosks where you must catch a customer’s eye passively. For example, if a user seeks information about local sights, the kiosk can display an ad for your tour agency and its latest promotions. Dollars to doughnuts, this user will notice your tours.
A Long-Term, Cost-Effective Investment
While the initial investment for digital signage can be significant, a quality installation lasts at least 10 years, paying off every invested penny. If you are still deciding which advertising type to choose, call us. We will offer the most cost-effective and worthwhile solutions to increase your sales. Visit us at Nextscreen.ca to find out more about our products.
